What’s the first thing you think of when you think of a perfume ad? For most, it’s a stunningly beautiful model, riding a white horse, half-naked through a field of roses or something similarly cliché and overly romantic.
French luxury clothing brand KENZO defies all these expectations with the launch of their new scent KENZO World by introducing the fragrance with a video ad that is instantly intriguing, aesthetically awe-inspiring and downright hilarious. The video climaxes with a stunning visualization of the iconic eye symbol that marks the campaign. The fast-paced narrative and high-energy soundtrack keep viewers engaged and interested in the plot through the end when the branding becomes apparent.
We love the creativity and originality showcased in this ad! What do you think? We want to hear your thoughts! Leave us a comment to start a discussion.