The Best Life needed context and a compelling way to debunk many preconceived notions in the diet industry. Their membership-based healthy living platform had high-quality content but was struggling to attract the right crowd.
Educating the market and building community. We revamped their blog to feature its most important content and established a weekly newsletter with relevant content, recipes, and giveaways. We ran small batch, custom email programs designed to increase usage among specific interest groups—including a “Small Change Challenge,” in which users were given a small change once a week and given relevant Best Life content as resources.
Finally, we developed fun and informative monthly infographics that highlighted healthy living statistics, some which were alarming and all of which drew attention to the brand.
Cleverly conceived and eye-catching infographics, targeted email programs, and a email funnel that drove people directly to the site where they could learn more about the program and sign up.
The Best Life needed help to build its community. We had to amplify their content, recipes, and success stories to show new members the benefits of the platform. We leveraged all of these pieces of content on their website and then shared via social.
We also knew the value of getting people to engage with us on a regular basis, so we created avenues all commitment levels to buy-in. From #SmallChangeChallenges on Twitter, where we asked people to drink at least 8 cups of water a day or walk 5 minutes every hour. For those who saw the value, they signed up for an email track inviting them to participate in an 8-week campaign in exchange for insider tips and tricks on healthy living. We regularly got 80% open rates.
By creatively planning and delivering relevant content to our users when they were interested, we turned a static blog into an interactive experience by reaching out and targeting users in their own environment.