Wickles partners well with alcoholic beverages and game-day recipes. Their audience has always responded with excitement and enthusiasm to this type of content. Partnering with Ranch Water, a hard seltzer beverage company, made for the perfect fit.

The right partnership can only go so far without the right assets. Our team came together to shoot engaging, interactive, and attractive lifestyle and product photos of Ranch Water and Wickles Pickles together. With the right assets in hand, we set out to devise a memorable social media campaign.

Both companies benefited from the partnership. Wickles saw a 10% follower growth on Instagram. In total, the campaign reached over 2,000 individuals and garnered over 1,500 interactions.