The Challenge

Make Duke’s new product the life of the party. Beef jerky has long been a snacking favorite, but the flavor and savory goodness of shorty sausages are totally different (and delicious).

The Solution

Create unique new takes on classic cocktails to inspire our fans to think of creative pairings for their shorty sausages and situations that they would go together perfectly for.

The Tools

Through the power of food styling, videography, social media marketing and some delicious drink research, we created 3 fantastic libations that pair perfectly with one of Duke’s flavors of shorty sausages.

Video Views




Great things are done by a series of small things brought together. – Vincent Van Gogh

Contact VOCO for your complete marketing needs from beginning to end, everything from brand strategy, package development, to full retail and digital strategy and execution.