When Birch Benders launched their new baking line, we were tasked with generating a strategic campaign and cohesive creative to highlight the delicious new products. It was important for the custom creative to be varied—to appeal to as many individuals as possible—while still contributing to the launch objectives.

As our team set out to capture a variety of creative, we had goals in mind for each one. The full portfolio shots were instrumental in the initial announcement of the baking products as well as helping to raise brand awareness. We captured the products in-store to show consumers what to look for and to highlight the fact the products are officially there. Our lifestyle creative added the personal touch and allows consumers to envision themselves using the products in their own kitchens. The GIFs create movement and life for the product. It’s an engaging style of creative and using them also helps us appeal to younger audiences. To reinforce the delicious flavors of the baking mix, we also developed taste appeal creative.

The creative was received well, and the launch was highly successful. The GIF was viewed nearly 6,000 times. The lifestyle and store creative received over 800 and 950 likes respectively. Overall, the content our team generated garnered 3,700 interactions and reached over 70,000.