Cummins Portable Generator Launch

Cummins approached us to help them launch their new portable generator product line in the spring of 2019 with the generators set to debut later that summer. Time was of the essence, and while Cummins is a well-known and trusted brand, this was their first time expanding into the highly saturated and competitive portable generator market.

One of the most important pieces to this launch was recruiting and equipping dealers to sell the generators. Our team collaborated with Cummins to create the campaign language and a comprehensive set of assets for Cummins to provide current and potential dealers. This included spec sheets, sell sheets, brochures, and emails. We also created future customer-facing assets such as brochures, posters, and display racks.



Capabilities Used:

  • Brand Strategy & Implementation
  • Integrated Marketing & Advertising
  • Content Creation & Strategy
  • Video & Media Production
Cummins Portable Generators


These combined efforts and strategies paid off when the generators launched. Cummins sold over one million dollars worth in the first month despite the competitive market.


In addition to capturing images of the generator line—we also captured a wide range of other product and lifestyle images for use on the all-new Cummins e-Commerce website.