Earth Balance 12 Days of Cookies
Cookies during the holiday season are a staple. Unfortunately, seeing that number on the scale go up over the course of the holidays is also far too familiar. Earth Balance recognized a need to be able to provide healthier options for sweets. Thus, the 12 Days of Cookies campaign was born.
Our team strategized from start to finish on campaign look, feel, and execution. We came up with 12 original cookie recipes featuring Earth Balance products such as their butter and peanut butter. We spent a couple of days in the kitchen making sure each recipe was simple for those at home but produced delicious results. Once we were happy with the cookies, our photographers captured a wide variety of photos for each recipe.
- Brand Strategy & Implementation
- Integrated Marketing & Advertising
- Content Creation & Strategy
- Website & E-Commerce
- Social / Digital & Influencers
A Recipe For Success
The design team created a book that highlighted each recipe and the beautiful photography we’d taken. They also collaborated with the web team to design a special template for these recipes on Earth Balance’s website. The social media and copywriting teams came together to write the campaign language and strategize on the social media campaign. The comprehensive approach and efforts earned us a Davey Award.