When Birch Benders launched their new baking line, we were tasked with generating a strategic campaign and cohesive creative to highlight the delicious new products. It was important for the custom creative to be varied—to appeal to as many individuals as possible—while still contributing to the launch objectives. As our team set out to capture …
When one of your best-selling products is pasta sauce, National Pasta Month is a pretty big deal. To celebrate, Rao’s partnered with Delicacies Jewelry. Delicacies Jewelry is a jewelry company dedicated to celebrating food and fighting hunger while they do it. It was the perfect collaboration for Rao’s, especially during such a special month. The …
In September of 2021, 34 Degrees launched two new flavors: Chili Flake & Olive Oil and Seeded. We were tasked with the creation, photography, and execution of the social media announcement push. When our team came together to brainstorm the launch, we landed on two main objectives we wanted to make sure the creative spoke …
34 Degrees Chili Flake & Olive Oil and Seeded Launch Read More »
In early 2021, Wickles set out to launch Wickles Wicked Garlic. Up to this point, Wickles had been in the traditional pickle and spreads spaces, so this was an exciting opportunity to expand in their pickling endeavors. Our team set out to make sure it was a success. We started by creating the product render …
Cookies during the holiday season are a staple. Unfortunately, seeing that number on the scale go up over the course of the holidays is also far too familiar. Earth Balance recognized a need to be able to provide healthier options for sweets. Thus, the 12 Days of Cookies campaign was born. Our team strategized from …
Transcend foods had been around for a few years when we began working on an influencer program with them. Despite their time in the type one diabetic world, Transcend had yet to truly establish themselves as a major community member on Instagram. The platform has emerged as one of the main areas type one diabetics …
Wickles partners well with alcoholic beverages and game-day recipes. Their audience has always responded with excitement and enthusiasm to this type of content. Partnering with Ranch Water, a hard seltzer beverage company, made for the perfect fit. The right partnership can only go so far without the right assets. Our team came together to shoot …
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